7 Eleven - Dingley

Location : Melbourne Australia. Date : 2007. Products: EL301 Automatic Sliding Door Operator.

Prominent Features


7 Eleven’s National Construction Manager, Geoff Fagan, specifies DORMA automatic sliding doors. Responsible for the design and construction of 7 Eleven’s stores and service stations - currently there are 365 of them along Australia’s eastern seaboard - Geoff says DORMA’s market-leading EL301 automatic doors are an integral part of the company’s new, more appealing store design. “Our new look is designed to open up the shop front to enhance the visibility of the range of merchandise,” he explains. “The idea is to ensure that people walking past can see the visual merchandising from outside the store and are attracted inside.” Initiated to increase foot traffic in 7 Eleven stores, the new look gives the stores a much stronger visual identity by ‘enabling customers to see inside to the colour and activity’. Geoff says DORMA’s automatic sliders have been utilised for several key reasons. “Obviously, aesthetics are important – the products we utilise need to look good - but equally important are reliability and serviceability. And we know absolutely that we’re going to get that support from DORMA.”
Project Info
Project 7 Eleven - Dingley
Constructor DORMA Automatics
Constructed Ongoing Contract
Location Melbourne